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Marketing Basics - Archives
   

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Act as a resource for your customers
Continue giving to your customers even when they are not dining in your restaurant by becoming a resource centre for their cooking needs. Create a newsletter or website where you offer your readers recipes...

Preparing for Canada’s anti-spam law: what your restaurant needs to know
Electronic message marketing is an effective method for restaurant owners to reach their broad customer bases in Canada. However, the method in which these messages are disseminated is about to change...

Attendee tips for the upcoming trade show season
There are a number of opportunities to attend industry-related tradeshows this season. Shows can consume our time and energy, and can either leave us with nothing but sore feet or be a host of...

Starting a birthday club
Birthdays are the number one occasion that people go to restaurants to celebrate. The right birthday program can help you increase sales by garnering more frequent returns from your existing...

 

Restaurant marketing trends for 2012
The global economy has still not fully recovered, so we are looking at another year of finding ways to offer customers the best value. But with growing food costs, as well as increases in taxes and real estate...

Sell your menu
Menus are the first thing customers will hold in their hands, and take temporary ownership of, as they make choices for their meal - a very personal and organic experience. If the menu cover is tattered, splattered...

Eight steps to promoting your business by getting involved with your community
As the holidays rapidly approach, people begin to get into the giving spirit. Now is the perfect time to for your restaurant to get into that spirit as well by offering to help fundraise for your local community.

Six steps to cashing in on QR codes and mobile apps
Angela is 17 years old and she is on her high-school spare. She has an iPhone, sends an average of 2,300 text messages per month, has 1,585 friends on Facebook, 402 followers on Twitter, and loves to...

Have a creative and catchy logo
Having a creative and catchy logo will help attract more attention to your restaurant or foodservice operation. If your logo is eye-catching, it will also create a lasting memory in the minds of your customers.

Five steps to digital marketing success
Newer technology can improve the performance and effectiveness of your marketing campaigns. Digital media allows you to get closer to your customers, reaching the right person with the right message at...

Restaurant marketing 101 – be effective by doing what works
Marketing is important to the success of any business. Whether big or small, restaurant operators that effectively use their limited marketing resources get the best results. Make sure you are clear about...

Onsite signs and curb appeal
One of the most important areas of your restaurant or foodservice operation is the exterior of the building. This is where potential customers will make the key decision of whether to go inside and eat, or go...

The pros and cons of online discounting websites
There is a huge array of online discount sites like Groupon and Living Social sprouting up across the country and around the world. There are without a doubt great deals from a customer standpoint, but...

Seven creative ideas to generate extra income
As a restaurant or foodservice operator, sales of your food and drink probably generate most, if not all of your income. But there are other ways in which you can generate a bit of extra money by selling...

Balloon marketing: inexpensive and effective
There is nothing more eye-catching than a bunch of colourful balloons blowing in the wind. Balloons are an inexpensive and great way to draw attention to your business. Balloons symbolize celebration...

 
 
 
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