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Subway Restaurants turns up the heat with fiery promotion
Press release
November 15, 2013

 

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Fiery Footlong™ sandwiches and The Hunger Games: Catching Fire contest launch in restaurants across Canada

SUBWAY® Restaurants, in collaboration with leading Canadian distributor Entertainment One (eOne), is turning up the heat. The chain has launched a new, limited edition line of Fiery Footlong sandwiches which feature a creamy new Sriracha sauce. And to further spice up the SUBWAY® Restaurants experience, a new branded promotion launched on November 1, 2013 in support of the second film in Lionsgate's global blockbuster Hunger Games feature film franchise, The Hunger Games: Catching FireThe Hunger Games: Catching Fire opens in theatres and IMAX across Canada and around the world on November 22, 2013.

"At SUBWAY®, we're always looking for new and exciting ways to engage our customers - innovation is at the core of our brand," said Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants in Canada. "We're excited to be wrapping up 2013 with our hottest promotion to date, offering our customers a way to experience The Hunger Games: Catching Fire that they can't get anywhere else."

 
The Hunger Games: Catching Fire promotion offers SUBWAY® customers the chance to win $1 million presented by Coca-Cola, plus hundreds of secondary prizes, with every 21 oz. fountain drink purchased at a participating restaurant. Contest entry, and full contest details, are online at subway.com.

The Fiery Footlong line of sandwiches includes a Sriracha Steak Melt, a Turkey Jalapeño Melt and a Sriracha Bacon, Egg & Cheese breakfast sandwich. Also featured are the new Jalapeño Cheese bread and creamy Sriracha sauce, both of which will be in restaurants for a limited time only. Finally, a new fiery soup, Poblano Corn Chowder, is also available for a limited time. 
The Hunger Games: Catching Fire promotion and the new Fiery Footlong collection, will be promoted through a national media campaign in English and French Canada, as well as extensive social media promotion. Creative was produced by kbs+ and the media buy was coordinated by Carat. Public relations and social media for SUBWAY® Canada are managed by Veritas Communications.

About SUBWAY® Restaurants

SUBWAY® Restaurants is the world's largest submarine sandwich franchise, with more than 40,000 restaurants in over 100 countries and more than 3,000 restaurants in Canada.  In 2011, the SUBWAY® chain surpassed McDonald's in the number of restaurant locations worldwide. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® chain, visit www.SUBWAY.com.
 
 
 
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