Restaurant Central Banner Return to Home Page Return to Home Page Return to Home Page CRFA Home Page Return to Home Page Contact Us Advertise About

Subway Restaurants turns up the heat with fiery promotion
Press release
November 15, 2013




Fiery Footlong™ sandwiches and The Hunger Games: Catching Fire contest launch in restaurants across Canada

SUBWAY® Restaurants, in collaboration with leading Canadian distributor Entertainment One (eOne), is turning up the heat. The chain has launched a new, limited edition line of Fiery Footlong sandwiches which feature a creamy new Sriracha sauce. And to further spice up the SUBWAY® Restaurants experience, a new branded promotion launched on November 1, 2013 in support of the second film in Lionsgate's global blockbuster Hunger Games feature film franchise, The Hunger Games: Catching FireThe Hunger Games: Catching Fire opens in theatres and IMAX across Canada and around the world on November 22, 2013.

"At SUBWAY®, we're always looking for new and exciting ways to engage our customers - innovation is at the core of our brand," said Kathleen Bell, Director of National Marketing, SUBWAY® Restaurants in Canada. "We're excited to be wrapping up 2013 with our hottest promotion to date, offering our customers a way to experience The Hunger Games: Catching Fire that they can't get anywhere else."

The Hunger Games: Catching Fire promotion offers SUBWAY® customers the chance to win $1 million presented by Coca-Cola, plus hundreds of secondary prizes, with every 21 oz. fountain drink purchased at a participating restaurant. Contest entry, and full contest details, are online at

The Fiery Footlong line of sandwiches includes a Sriracha Steak Melt, a Turkey Jalapeño Melt and a Sriracha Bacon, Egg & Cheese breakfast sandwich. Also featured are the new Jalapeño Cheese bread and creamy Sriracha sauce, both of which will be in restaurants for a limited time only. Finally, a new fiery soup, Poblano Corn Chowder, is also available for a limited time. 
The Hunger Games: Catching Fire promotion and the new Fiery Footlong collection, will be promoted through a national media campaign in English and French Canada, as well as extensive social media promotion. Creative was produced by kbs+ and the media buy was coordinated by Carat. Public relations and social media for SUBWAY® Canada are managed by Veritas Communications.

About SUBWAY® Restaurants

SUBWAY® Restaurants is the world's largest submarine sandwich franchise, with more than 40,000 restaurants in over 100 countries and more than 3,000 restaurants in Canada.  In 2011, the SUBWAY® chain surpassed McDonald's in the number of restaurant locations worldwide. Headquartered in Milford, Conn., the SUBWAY® restaurant chain was cofounded by Fred DeLuca and Dr. Peter Buck in 1965. For more information about the SUBWAY® chain, visit
< Back  
Copyright © Restaurant Central. All rights reserved.  


MediaEdge Branding
Privacy Policy
  |   Login